PPC & Paid Social
An ecommerce PPC agency for UK brands that want ads judged on profit, not clicks. Senior specialists run your Google Shopping, Performance Max, Meta and TikTok campaigns from Birmingham, with tracking built by developers.
What's included
with clear asset groups and exclusions.
for brand and high-intent terms.
including creative testing.
with server-side events where needed.
on spend, revenue, ROAS and profit.
Platforms & approach
Ad platforms optimise towards the data you give them. Bad tracking means wasted spend. Because we are developers, we fix tracking and feeds first, then scale what is profitable.
We set ROAS targets from your margins, not industry averages, and cut what does not pay.
Platforms
Who it suitsecommerce brands spending on ads now, or ready to, who want clearer numbers and better returns.
Outcomes
Paid media
Paid search and social campaigns for a performance athletics brand.
Services: paid media campaigns
Selected result, as reported by the client.
Process
We review your accounts, tracking, margins and goals.
Audit findings, targets and a monthly scope.
Fix tracking and feeds, rebuild campaigns.
Test, report monthly and scale what works.
Guide price
Typical investment
Fixed price, agreed in your proposal
FAQ
Start with a budget you can afford to test for at least a few months, then scale campaigns that hit your ROAS target. The right figure depends on your margins, order value and competition. On a discovery call we model a starting budget from your numbers rather than a rule of thumb.
A good ROAS is one that makes you a profit after product costs, shipping and fees. A brand with high margins can be profitable at a lower ROAS than one with thin margins. We calculate your break-even ROAS first and set targets above it.
Performance Max can work well for ecommerce, especially with a clean product feed and accurate conversion tracking. Without them, it can spend on low-value traffic. We structure asset groups, exclude brand terms where needed and watch search terms closely, so you can see where the money goes.
It depends on where your customers spend time and what creative you can produce. Meta suits most ecommerce brands and offers strong retargeting. TikTok suits younger audiences and brands with lots of video. We often test both with small budgets, then scale the one that pays.
Send us a note about your current campaigns. A senior specialist replies within one working day.
Senior developer replies within one working day · Official Shopify Partner
