PPC & Paid Social
Data-driven paid advertising across Google, Meta, TikTok, and Microsoft. We maximise your ROAS with strategic campaign management.
Overview
Paid advertising is the fastest way to put your products in front of ready-to-buy customers — but only when every pound is spent wisely. Our PPC and paid social service delivers data-driven campaigns across Google Ads, Meta (Facebook and Instagram), TikTok, Pinterest, and Microsoft Ads, engineered to maximise your return on ad spend (ROAS) and scale profitably.
We build full-funnel strategies that capture demand and create it. On Google, that means Search, Shopping, and Performance Max campaigns that intercept high-intent buyers at the moment they're searching. On paid social, it means thumb-stopping creative and precise audience targeting on Meta, TikTok, and Pinterest that drives awareness, retargets warm audiences, and converts. Every campaign is structured around your margins and goals, not vanity metrics.
Rigorous testing and optimisation are at the heart of how we work. We continuously refine creative, audiences, bids, and budgets based on real performance data, and report transparently on the metrics that matter — ROAS, cost per acquisition, and revenue. The result is paid advertising that scales your store profitably and predictably.
Why it matters
The results you can expect when you work with us on ppc & paid social.
Maximised ROAS through data-driven, margin-aware campaign management
High-intent traffic from Google Search, Shopping, and Performance Max
Scroll-stopping paid social on Meta, TikTok, and Pinterest
Full-funnel strategy that captures demand and retargets to convert
Transparent reporting on ROAS, cost per acquisition, and revenue
Our process
Strategy & account audit
We audit your existing accounts and tracking, then build a full-funnel media plan aligned to your margins and growth targets.
Campaign & creative build
We structure campaigns across Google and paid social, and develop high-performing ad creative and copy designed to convert.
Launch & optimisation
We launch, then continuously test creative, audiences, bids, and budgets to drive down cost per acquisition and lift ROAS.
Reporting & scaling
We report transparently on the metrics that matter and scale spend into the channels and campaigns delivering profitable growth.
What's included
Google Ads (Search, Shopping, PMax)
Meta Ads (Facebook & Instagram)
TikTok & Pinterest Ads
Campaign strategy & reporting
Frequently asked questions
Which advertising platforms do you manage?
We manage Google Ads (Search, Shopping, Performance Max, and Display), Microsoft Ads, and paid social across Meta (Facebook and Instagram), TikTok, and Pinterest — choosing the mix that delivers the best return for your business.
How much should I budget for PPC?
It depends on your goals, margins, and market. We'll recommend a starting budget that allows campaigns to gather data and perform, then scale spend as we prove profitable ROAS. There's no one-size-fits-all figure.
How do you measure success?
We focus on the metrics that affect your bottom line — return on ad spend (ROAS), cost per acquisition, conversion rate, and revenue — not vanity metrics like impressions or clicks alone.
Do you create the ad creative as well?
Yes. We develop ad copy and creative, including static, video, and paid social formats, designed to stop the scroll and drive conversions. We can also work with your existing assets.
Let's build something great
Ready to grow your business online?
Whether you need a new website, a store on any platform, a migration, or a marketing overhaul, we're ready when you are.