# AskTheDev — full site content Source: https://askthedev.co.uk · Last updated: 2026-10-03 · Short version: https://askthedev.co.uk/llms.txt Senior-led digital and ecommerce agency building exceptional websites and online stores across Shopify, WooCommerce, Magento, BigCommerce, and bespoke platforms, plus digital marketing and creative. AskTheDev is based in Birmingham, United Kingdom, works with clients across the UK and internationally, and is an official Shopify Partner. Contact: info@askthedev.co.uk · 0121 816 0708. ## Services ### Ecommerce Store Development URL: https://askthedev.co.uk/ecommerce-store-development Your online store is your hardest-working salesperson, so it needs to look the part and convert visitors into customers around the clock. Our ecommerce store development service combines conversion-focused design with rock-solid engineering to deliver online stores that are fast, beautiful, and built to sell. Whether you are launching a new direct-to-consumer brand or replatforming an established retailer, we build on the platform that fits your business: Shopify, Shopify Plus, WooCommerce, Magento (Adobe Commerce), BigCommerce, or a fully bespoke headless build. Every store we develop is designed mobile-first and engineered for speed, because page performance directly affects both search rankings and conversion rates. We obsess over Core Web Vitals, clean semantic markup, and accessible, intuitive navigation so shoppers can find products and reach checkout with as little friction as possible. The result is an ecommerce website that ranks well in Google, loads in milliseconds, and turns more of your traffic into revenue. From custom theme development and product page design to advanced filtering, subscriptions, and seamless payment gateway integration, we handle the full build. We also connect your store to the tools you already rely on, such as ERP, CRM, inventory, shipping, and analytics, so your online store sits at the centre of a connected, scalable ecommerce operation. Benefits: - Higher conversion rates from a UX and checkout flow designed to sell - Faster load times and strong Core Web Vitals for better SEO and lower bounce - Mobile-first responsive design that converts on every device - A scalable foundation that grows with your catalogue and order volume - Reduced manual work through automated integrations and clean data flow What's included: - Shopify, WooCommerce, Magento & BigCommerce - Responsive, mobile-first design - Performance optimisation - Third-party integrations How we deliver it: 1. Discovery & strategy: We map your products, customers, and commercial goals, then recommend the right ecommerce platform and architecture for your roadmap. 2. Design & prototyping: We design conversion-focused, mobile-first layouts and interactive prototypes so you can see and shape the store before a line of code is written. 3. Development & integration: Our developers build your custom theme, configure products and payments, and integrate the apps, ERPs, and tools your business runs on. 4. Launch & optimisation: We rigorously test across devices, migrate your data, launch with zero downtime, then optimise based on real conversion and performance data. FAQs: - Q: Which ecommerce platform is best for my business? A: It depends on your catalogue size, budget, and growth plans. Shopify and Shopify Plus are ideal for fast, reliable launches and scaling brands; WooCommerce suits content-led WordPress sites; Magento (Adobe Commerce) and BigCommerce excel for large or complex catalogues. We'll recommend the best fit during discovery. - Q: Can you redesign or migrate my existing online store? A: Yes. We handle full store redesigns and platform migrations, for example moving from WooCommerce to Shopify, preserving your SEO, URLs, and product data so you don't lose rankings or revenue during the switch. - Q: How long does it take to build an ecommerce website? A: A focused Shopify build can launch in 4–6 weeks, while larger custom or Magento projects typically run 8–16 weeks. We'll give you a clear timeline after the discovery phase. - Q: Will my new store be optimised for SEO and speed? A: Absolutely. Every store is built with clean, semantic code, fast-loading pages, structured data, and strong Core Web Vitals so it ranks well and converts. ### Enterprise & Headless Commerce URL: https://askthedev.co.uk/enterprise-headless-commerce When your brand outgrows an off-the-shelf storefront, headless and composable commerce gives you the speed, flexibility, and control to compete at the highest level. We architect enterprise ecommerce solutions on Shopify Plus, Adobe Commerce, and custom headless stacks, decoupling the front end from the commerce engine so you can deliver lightning-fast, fully branded shopping experiences across web, mobile, and beyond. Headless commerce means your storefront is built with modern frameworks like Next.js, Hydrogen, or React and powered by a commerce API behind the scenes. This composable architecture unlocks blistering performance, complete design freedom, and the ability to add best-in-class tools such as search, CMS, personalisation, and loyalty, without being locked into a single platform. For high-traffic, high-growth brands, it's the difference between a storefront that keeps up and one that sets the pace. We also specialise in the enterprise capabilities that scaling brands need: custom checkout extensibility on Shopify Plus, B2B and wholesale channels, multi-currency and multi-language internationalisation, and seamless integration with ERP, PIM, and OMS systems. Whatever complexity your operation demands, we build commerce infrastructure that performs reliably at scale. Benefits: - Blazing-fast storefronts that boost conversion and SEO at enterprise scale - Total design freedom with a decoupled, future-proof front end - Advanced, customisable checkout experiences on Shopify Plus - Sell globally with multi-currency, multi-language, and multi-market support - Best-of-breed flexibility through composable, API-first architecture What's included: - Custom checkout experiences - Headless & composable architecture - Multi-currency & multi-language - B2B & wholesale channels How we deliver it: 1. Architecture & platform planning: We assess your traffic, catalogue, and integrations to design the right composable stack, from commerce engine to CMS, search, and front-end framework. 2. Headless storefront build: We develop a custom storefront in Next.js, Hydrogen, or React, wired to your commerce API for performance and total control over the experience. 3. Enterprise integrations: We connect ERP, PIM, OMS, and B2B systems, and configure multi-currency, multi-language, and advanced checkout to match your operating model. 4. Scale, monitor & optimise: We load-test, harden, and launch your platform, then continuously monitor performance and conversion to keep it ahead of demand. FAQs: - Q: What is headless commerce and do I need it? A: Headless commerce separates your storefront (the front end customers see) from the commerce engine that manages products, orders, and checkout. It's ideal for high-traffic brands that want top-tier performance, full design control, and the freedom to plug in best-in-class tools. If you're scaling fast or hitting the limits of a standard theme, it's worth exploring. - Q: Should I choose Shopify Plus or Adobe Commerce? A: Shopify Plus is fully managed, fast to launch, and excellent for D2C and high-volume brands wanting reliability and a strong app ecosystem. Adobe Commerce (Magento) offers deep customisation for large, complex B2B and B2C catalogues. We'll recommend the right fit based on your requirements. - Q: Can you support B2B and wholesale alongside D2C? A: Yes. We build B2B and wholesale channels with customer-specific pricing, quoting, net terms, and bulk ordering, running alongside your direct-to-consumer store or as a dedicated portal. - Q: Will a headless build improve our site speed and SEO? A: Typically yes. Headless storefronts built on modern frameworks deliver excellent Core Web Vitals and fast load times, which support higher search rankings and conversion, provided SEO is engineered in from the start, which is exactly how we build. ### Web & Custom Development URL: https://askthedev.co.uk/web-custom-development Some projects don't fit in a template. They need to be built. Our custom web development service delivers bespoke websites, web applications, and storefronts engineered exactly to your requirements. We work across the modern stack, including React, Next.js, TypeScript, Node, Shopify Liquid, and PHP, choosing the right technology for your goals rather than forcing a one-size-fits-all approach. Performance and search visibility are built in from the first commit. We write clean, maintainable, accessible code with server-side rendering, optimised assets, and structured data so your site loads fast, ranks well, and scales without pain. From high-converting marketing sites and landing pages to complex web apps and custom storefront sections, every build is fast, secure, and future-proof. We also help teams modernise. Whether you're migrating to a new platform, upgrading a legacy codebase, or extending your existing site with custom features and integrations, our developers deliver reliable, well-documented solutions that your in-house team can confidently maintain and grow. Benefits: - Technology chosen to fit your goals: React, Next.js, Liquid, or PHP - Fast, SEO-friendly builds with server-side rendering and clean code - Bespoke features and functionality off-the-shelf themes can't deliver - Secure, maintainable, well-documented code your team can build on - Smooth migrations and upgrades with no loss of rankings or data What's included: - Marketing sites & web apps - Headless & composable builds - Custom sections & components - Platform migration & upgrades How we deliver it: 1. Requirements & technical scoping: We define functionality, integrations, and performance targets, then recommend the right architecture and tech stack for your project. 2. Design & build: We develop your site or application in tight iterations, with clean component-based code, accessibility, and SEO baked in from the start. 3. Integration & testing: We connect APIs and third-party services, then test rigorously across browsers and devices for speed, security, and reliability. 4. Deploy & support: We deploy with modern CI/CD, hand over clear documentation, and offer ongoing support and enhancements as your needs evolve. FAQs: - Q: What technologies do you build with? A: We work across the modern web stack: React, Next.js, TypeScript, and Node for front-end and full-stack apps; Shopify Liquid for storefront customisation; and PHP for WordPress and WooCommerce. We pick the right tool for each project rather than defaulting to one. - Q: Can you build a custom web app, not just a website? A: Yes. We build interactive web applications, customer portals, dashboards, and tools, complete with authentication, APIs, databases, and integrations, alongside marketing sites and storefronts. - Q: Can you work with our existing codebase or developers? A: Definitely. We regularly extend existing sites, audit and refactor legacy code, and collaborate with in-house teams, delivering well-documented work that's easy to hand over and maintain. - Q: Will the site be optimised for SEO and performance? A: Yes, server-side rendering, fast load times, semantic markup, and structured data are standard in every build, so your site is set up to rank and convert from day one. ### App & Integration Development URL: https://askthedev.co.uk/app-integration-development As your business grows, your tools need to talk to each other. Our app and integration development service connects your store, website, and back-office systems into one smooth, automated operation, eliminating manual data entry, reducing errors, and freeing your team to focus on growth. From custom Shopify apps to enterprise-grade API integrations, we build the connections that make your tech stack work as one. We develop bespoke apps and plugins that add exactly the functionality you need, whether that's a custom Shopify app for your storefront, a private integration for internal workflows, or a public app for the marketplace. And when you need your store to sync with the systems that run your business, we handle the integrations across ERP, CRM, PIM, OMS, accounting, fulfilment, shipping, and payment gateways, so inventory, orders, and customer data flow automatically in real time. Every integration is built for reliability and scale, with robust error handling, monitoring, and clear documentation. The result is a connected ecommerce ecosystem that automates the busywork, keeps your data accurate, and gives you a single source of truth across every platform. Benefits: - Eliminate manual data entry and reduce costly human error - Real-time sync of inventory, orders, and customer data across systems - Custom functionality tailored precisely to your workflows - Reliable, monitored integrations built to scale with your order volume - A single source of truth connecting your entire tech stack What's included: - Custom apps & plugins - ERP & CRM integration - Payment gateway setup - API development How we deliver it: 1. Audit & integration mapping: We review your systems and data flows, then map exactly what needs to connect and how to automate it reliably. 2. Solution design: We design the app or integration architecture, define API contracts, and plan for error handling, security, and scale. 3. Build & connect: We develop your custom app or integration, wiring up ERPs, CRMs, fulfilment, and payment systems with robust, well-tested code. 4. Test, deploy & monitor: We thoroughly test data flows, deploy safely, and set up monitoring so integrations keep running smoothly as you grow. FAQs: - Q: Can you build a custom app for my Shopify store? A: Yes. We develop custom Shopify apps (public, custom, and private) to add functionality that isn't available off the shelf, from bespoke storefront features to internal automation tools. - Q: Which systems can you integrate with my store? A: We integrate with ERPs, CRMs, PIM and OMS platforms, accounting software, 3PL and fulfilment providers, shipping carriers, and payment gateways. If a system has an API, we can almost always connect it. - Q: Will the integration sync data in real time? A: In most cases, yes. We build real-time or near-real-time syncs for inventory, orders, and customer data, with scheduled batch syncs where that's more appropriate. We design the right approach for your needs. - Q: What happens if an integration fails? A: We build in robust error handling, retries, logging, and monitoring so issues are caught and resolved quickly, and your data stays accurate and consistent. ### SEO & Content Marketing URL: https://askthedev.co.uk/seo-content-marketing Ranking on the first page of Google is one of the most profitable things your business can do. Organic traffic compounds over time and converts at a higher rate than paid channels. Our SEO and content marketing service combines technical SEO, on-page optimisation, and a content strategy built around the keywords your customers are actually searching for, so your site or store earns rankings that drive sustained, high-intent traffic and sales. We start with a thorough technical SEO audit, fixing the foundations that hold sites back: crawlability, site speed and Core Web Vitals, indexation, structured data, internal linking, and mobile usability. Then we research and target the keywords with real commercial value, optimising your product, category, and landing pages with the metadata, headings, and content that search engines and shoppers reward. Content is what earns and sustains those rankings. We plan and create SEO-optimised content (buyer guides, blog posts, category copy, and landing pages) that answers your customers' questions, builds topical authority, and turns searchers into buyers. Combined with strategic digital PR and link building, our approach grows your organic visibility month after month. Benefits: - Higher Google rankings for the keywords that drive revenue - Sustainable, compounding organic traffic that lowers acquisition costs - A technically healthy site with strong Core Web Vitals and clean indexing - Content that builds topical authority and converts searchers into customers - Transparent reporting tied to rankings, traffic, and conversions What's included: - Technical SEO audits - Content strategy & creation - On-page optimisation - Link building & outreach How we deliver it: 1. Audit & keyword research: We run a full technical SEO audit and identify the high-intent keywords and content gaps with the greatest commercial opportunity. 2. Technical & on-page optimisation: We fix technical issues, improve site speed, and optimise titles, metadata, headings, structured data, and internal linking. 3. Content strategy & creation: We build a content plan and produce SEO-optimised pages and articles that target your keywords and answer buyer questions. 4. Authority building & reporting: We earn quality links through digital PR and outreach, and report transparently on rankings, traffic, and conversions. FAQs: - Q: How long does SEO take to show results? A: SEO is a medium-to-long-term investment. You'll often see early movement within 2–3 months, with meaningful gains in rankings and organic traffic typically building over 4–6 months and compounding from there. - Q: Do you offer ecommerce SEO for Shopify and WooCommerce? A: Yes. Ecommerce SEO is a core specialism. We optimise product and category pages, fix platform-specific technical issues, implement structured data, and build content that ranks for Shopify, WooCommerce, Magento, and bespoke stores. - Q: What's included in a technical SEO audit? A: We assess crawlability and indexation, site speed and Core Web Vitals, mobile usability, site structure and internal linking, structured data, duplicate content, and more, then prioritise fixes by impact. - Q: Do you create the content too, or just the strategy? A: Both. We can deliver the strategy and keyword plan, write the SEO-optimised content ourselves, or work alongside your in-house writers, whatever suits your team. ### PPC & Paid Social URL: https://askthedev.co.uk/ppc-paid-social Paid advertising is the fastest way to put your products in front of ready-to-buy customers, but only when every pound is spent wisely. Our PPC and paid social service delivers data-driven campaigns across Google Ads, Meta (Facebook and Instagram), TikTok, Pinterest, and Microsoft Ads, engineered to maximise your return on ad spend (ROAS) and scale profitably. We build full-funnel strategies that capture demand and create it. On Google, that means Search, Shopping, and Performance Max campaigns that intercept high-intent buyers at the moment they're searching. On paid social, it means thumb-stopping creative and precise audience targeting on Meta, TikTok, and Pinterest that drives awareness, retargets warm audiences, and converts. Every campaign is structured around your margins and goals, not vanity metrics. Rigorous testing and optimisation are at the heart of how we work. We continuously refine creative, audiences, bids, and budgets based on real performance data, and report transparently on the metrics that matter: ROAS, cost per acquisition, and revenue. The result is paid advertising that scales your store profitably and predictably. Benefits: - Maximised ROAS through data-driven, margin-aware campaign management - High-intent traffic from Google Search, Shopping, and Performance Max - Scroll-stopping paid social on Meta, TikTok, and Pinterest - Full-funnel strategy that captures demand and retargets to convert - Transparent reporting on ROAS, cost per acquisition, and revenue What's included: - Google Ads (Search, Shopping, PMax) - Meta Ads (Facebook & Instagram) - TikTok & Pinterest Ads - Campaign strategy & reporting How we deliver it: 1. Strategy & account audit: We audit your existing accounts and tracking, then build a full-funnel media plan aligned to your margins and growth targets. 2. Campaign & creative build: We structure campaigns across Google and paid social, and develop high-performing ad creative and copy designed to convert. 3. Launch & optimisation: We launch, then continuously test creative, audiences, bids, and budgets to drive down cost per acquisition and lift ROAS. 4. Reporting & scaling: We report transparently on the metrics that matter and scale spend into the channels and campaigns delivering profitable growth. FAQs: - Q: Which advertising platforms do you manage? A: We manage Google Ads (Search, Shopping, Performance Max, and Display), Microsoft Ads, and paid social across Meta (Facebook and Instagram), TikTok, and Pinterest, choosing the mix that delivers the best return for your business. - Q: How much should I budget for PPC? A: It depends on your goals, margins, and market. We'll recommend a starting budget that allows campaigns to gather data and perform, then scale spend as we prove profitable ROAS. There's no one-size-fits-all figure. - Q: How do you measure success? A: We focus on the metrics that affect your bottom line: return on ad spend (ROAS), cost per acquisition, conversion rate, and revenue, not vanity metrics like impressions or clicks alone. - Q: Do you create the ad creative as well? A: Yes. We develop ad copy and creative, including static, video, and paid social formats, designed to stop the scroll and drive conversions. We can also work with your existing assets. ### Email Marketing (Klaviyo) URL: https://askthedev.co.uk/email-marketing-klaviyo Email and SMS are the highest-ROI channels in ecommerce because you own the audience: no algorithm, no ad spend, just a direct line to your customers. As Klaviyo specialists, we build automated email marketing that turns first-time buyers into loyal, repeat customers and unlocks the revenue hiding in your existing audience. We design and build the core Klaviyo flows that drive recurring revenue on autopilot: welcome series, abandoned cart and browse abandonment recovery, post-purchase and review requests, win-back campaigns, and replenishment reminders. Each flow is crafted with conversion-focused copy and design, then refined through testing to maximise open rates, click rates, and revenue per recipient. Beyond automation, we manage your campaign calendar and use advanced segmentation and personalisation to send the right message to the right customer at the right time. With clean data, smart segmentation, and Klaviyo's powerful analytics, we grow customer lifetime value and make email and SMS a dependable engine for retention and repeat sales. Benefits: - Recover lost sales with automated abandoned cart and browse flows - Grow customer lifetime value and repeat purchase rate - Higher engagement through advanced segmentation and personalisation - Owned, high-ROI revenue that isn't dependent on ad spend - Clear reporting on revenue, open rates, and flow performance What's included: - Klaviyo setup & migration - Automated flow development - Campaign design & strategy - Segmentation & personalisation How we deliver it: 1. Audit & account setup: We audit or set up your Klaviyo account, integrate it with your store, and ensure clean data, deliverability, and tracking. 2. Flow strategy & build: We design and build your core automated flows (welcome, abandoned cart, post-purchase, win-back, and more) with conversion-focused copy and design. 3. Segmentation & campaigns: We segment your audience and run a campaign calendar of targeted, personalised emails and SMS that drive engagement and sales. 4. Test, optimise & report: We A/B test subject lines, content, and timing, then report on revenue and performance to continually improve results. FAQs: - Q: Why Klaviyo over other email platforms? A: Klaviyo is purpose-built for ecommerce, with deep Shopify and WooCommerce integration, powerful segmentation, and best-in-class automation and analytics. It lets us target customers based on real purchase behaviour, which drives far higher revenue than generic email tools. - Q: Which automated flows should every store have? A: At minimum: a welcome series, abandoned cart and browse abandonment recovery, post-purchase and review flows, and a win-back flow for lapsed customers. These run automatically and typically generate a significant share of total email revenue. - Q: Can you migrate us to Klaviyo from another platform? A: Yes. We handle full Klaviyo migrations, moving your lists, templates, automations, and historical data, and reconnecting your store, while protecting deliverability throughout. - Q: Do you handle SMS marketing too? A: Yes. We set up and manage SMS alongside email in Klaviyo, building combined flows and campaigns that reach customers on the channel they respond to best. ### Brand Identity & Design URL: https://askthedev.co.uk/brand-identity-design Your brand is the first thing customers feel and the reason they remember you. A strong, consistent brand identity builds trust, justifies premium pricing, and turns one-time buyers into loyal advocates. Our brand identity and design service creates distinctive, cohesive brands that resonate with your audience and stand out in a crowded market. We go beyond a logo. Starting with brand strategy (your positioning, values, and audience), we craft a complete visual identity: a memorable logo, a considered colour palette, typography, imagery style, and the graphic language that makes your brand instantly recognisable everywhere it appears. Then we capture it all in clear brand guidelines so your team and partners apply it consistently across web, packaging, social, and print. Whether you're launching a new venture, refreshing a tired identity, or scaling a brand into new markets, we design brands that look exceptional and perform commercially, translating seamlessly onto your ecommerce store, packaging, and marketing so every touchpoint feels unmistakably you. Benefits: - A distinctive identity that builds trust and stands out from competitors - Consistent branding across web, packaging, social, and print - Stronger brand recall that drives loyalty and repeat purchases - Premium positioning that supports higher prices and margins - Clear brand guidelines that keep every touchpoint on-brand What's included: - Logo & visual identity - Brand guidelines - Packaging design - Photography & content direction How we deliver it: 1. Brand discovery & strategy: We define your positioning, values, and audience, and research your market so the identity is built on a clear strategic foundation. 2. Identity design: We design your logo, colour palette, typography, and visual language, exploring directions and refining to a distinctive, cohesive identity. 3. Brand guidelines: We document how the brand should be used across every channel, so it's applied consistently by your team and partners. 4. Rollout & assets: We produce the assets you need, from web and social to packaging and print, and help roll the new brand out across every touchpoint. FAQs: - Q: What's included in a brand identity project? A: Typically brand strategy, logo design, a colour palette, typography, imagery and graphic style, and brand guidelines. We can also extend to packaging, social templates, marketing collateral, and content direction depending on your needs. - Q: What's the difference between a logo and a brand identity? A: A logo is one element; a brand identity is the complete visual system (logo, colours, typography, imagery, and tone) that works together consistently across every touchpoint to make your brand recognisable and trusted. - Q: Can you rebrand an existing business? A: Yes. We handle full and partial rebrands, evolving your identity to reflect where your business is heading while protecting the equity you've already built with customers. - Q: Will the brand work on my ecommerce store and packaging? A: Absolutely. We design brands to translate seamlessly across digital and physical touchpoints, including your Shopify or WooCommerce store, packaging, social, and print, so everything feels consistent. ### General service questions - Q: What services does AskTheDev offer? A: We are a full-service digital and ecommerce agency. Our services span ecommerce store development, enterprise and headless commerce, web and custom development, app and integration work, SEO and content marketing, PPC and paid social, email marketing with Klaviyo, and brand identity and design. That means we can take a project from first idea through to launch and ongoing growth without handing it off to third parties. - Q: Which ecommerce platforms do you build on? A: We build on all the major platforms, including Shopify and Shopify Plus, WooCommerce, Magento (Adobe Commerce), BigCommerce, and WordPress, as well as fully bespoke and headless builds. As an official Shopify Partner we have particularly deep Shopify expertise, but we always recommend the platform that best fits your catalogue, budget, and growth plans. - Q: Do I have to use all of your services, or can I pick just one? A: You can engage us for a single service or combine several. Many clients start with a website or store build and later add marketing, SEO, or ongoing support. Because every service sits under one roof, the teams share context and your project stays joined-up as it grows. - Q: Can you take on an existing website or store built by someone else? A: Yes. We regularly take over, audit, and improve sites and stores built by other agencies or developers. We start with a thorough review of your current setup, then recommend the quickest wins alongside a longer-term plan for performance, SEO, and conversion. - Q: How much do your services cost? A: Pricing depends on scope, platform, and complexity, so we quote each project individually after a short discovery conversation. We are transparent about costs and timelines up front, with clear milestones and no hidden fees. Get in touch and we will put together a tailored proposal. - Q: How do we get started? A: The first step is a no-obligation discovery call. We learn about your business, goals, and challenges, then recommend the right services and approach. From there we share a proposal with scope, timeline, and pricing so you know exactly what to expect before any work begins. ## Pricing URL: https://askthedev.co.uk/pricing ### Launch For new brands getting online. Price: from £2,500, one-off project. A fast, beautiful store or marketing site built on a solid foundation, ready to start selling. - Shopify or WooCommerce theme setup - Conversion-focused, mobile-first design - Up to 5 core pages - Essential SEO & analytics setup - Launch support ### Growth (most popular) For scaling brands that want more. Price: from £7,500, one-off project. A custom-built store with the integrations, content, and optimisation to drive real growth. - Everything in Launch - Custom theme & advanced sections - Third-party app & payment integrations - Technical SEO & Core Web Vitals tuning - Klaviyo email flow setup - Priority support ### Plus For high-volume, complex stores. Price: from £18,000, one-off project. Advanced builds for established retailers with bigger catalogues, more traffic, and deeper requirements. - Everything in Growth - Shopify Plus or headless storefront - Custom checkout & B2B capabilities - ERP / CRM / OMS integrations - Multi-currency & multi-language - Dedicated project lead ### Enterprise For bespoke, large-scale projects. Price: custom quote. Fully bespoke commerce platforms and ongoing partnerships, scoped and priced around your exact needs. - Tailored scope & roadmap - Composable / headless architecture - Custom apps & advanced integrations - Ongoing growth, SEO & marketing retainer - SLA-backed support - Senior-led, dedicated team Pricing FAQs: - Q: Why do your prices start 'from' a figure? A: Every project is different, so a fixed price chart can't capture the full picture. The 'from' figures show a realistic starting point for each tier, pitched to give you genuine value against typical UK agency rates, and we confirm your exact price in a tailored proposal after a short discovery call, based on your platform, scope, and goals. - Q: What's included in the price? A: Each tier lists its core inclusions, and your proposal will spell out exactly what's covered: design, development, integrations, testing, and launch. We're transparent about what's in and out of scope before any work begins, so you always know what you're paying for. - Q: Do you offer ongoing support or retainers? A: Yes. Alongside one-off projects, we offer monthly retainers from £750/month for ongoing development, SEO, marketing, and support, scaling up for fuller multi-channel growth programmes. Many clients launch on a project basis and then move to a retainer to keep growing. We'll recommend the right arrangement for you. - Q: Which tier is right for my business? A: It depends on your stage, catalogue, and ambitions. New brands usually start with Launch or Growth, established retailers tend to need Plus, and complex or large-scale operations are best served by a bespoke Enterprise engagement. If you're unsure, get in touch and we'll point you to the right fit. - Q: Can I combine services or customise a tier? A: Absolutely. The tiers are a starting point, not a straitjacket. We regularly tailor packages by adding marketing, SEO, branding, or specific integrations to match exactly what your business needs. ## About AskTheDev URL: https://askthedev.co.uk/about - Q: What does AskTheDev do? A: AskTheDev is a full-service digital and ecommerce agency. We design, build, and grow online stores and websites across Shopify, Shopify Plus, WooCommerce, Magento, BigCommerce, and WordPress, alongside bespoke headless builds. We also run the marketing that fills them, including SEO, PPC, email and SMS with Klaviyo, and conversion rate optimisation. - Q: Which ecommerce platforms do you specialise in? A: Our core expertise is Shopify and Shopify Plus, where we are an official Shopify Partner. We also have deep, hands-on experience with WooCommerce, Magento (Adobe Commerce), BigCommerce, and WordPress, plus headless and bespoke builds. We recommend the platform that fits your business rather than the one that suits us. - Q: Are you a certified Shopify Partner? A: Yes. AskTheDev is an official Shopify Partner, and our team brings hands-on experience launching, migrating, and scaling Shopify and Shopify Plus stores for brands of every size. - Q: Where is AskTheDev based and who do you work with? A: We are a UK-based agency and work with ambitious brands across the United Kingdom and internationally. Because our work is delivered remotely and collaboratively, we partner with clients wherever they are, from early-stage startups to established multi-store retailers. - Q: Can you migrate my existing store to a new platform? A: Absolutely. Platform migrations are one of our specialisms. We move stores to and from Shopify, WooCommerce, Magento, and BigCommerce while protecting your SEO rankings, preserving URL structure with proper redirects, and minimising downtime. - Q: How long does a typical project take? A: It depends on scope. A focused landing page or theme customisation can take a couple of weeks, a full custom store build typically runs six to twelve weeks, and complex migrations or Shopify Plus builds can take longer. We give you a clear timeline and milestones before any work begins. - Q: Do you offer ongoing support after launch? A: Yes. Launch is the start, not the finish. We offer retained support, maintenance, and growth partnerships that cover everything from technical fixes and performance tuning to ongoing CRO, marketing, and new feature development. ## Blog articles ### Shopify vs WooCommerce vs Magento: Choosing the Right Platform URL: https://askthedev.co.uk/ecommerce/shopify-vs-woocommerce-vs-magento · Category: Ecommerce · Published: Jun 2, 2026 · 8 min read · By AskTheDev Team How to choose the right ecommerce platform for your brand: comparing features, pricing, scalability, and migration considerations. Choosing an ecommerce platform is one of the highest-leverage decisions you'll make as a store owner. It shapes your costs, your team's workflow, and how far you can scale before you hit a wall. The three platforms we're asked about most are Shopify, WooCommerce, and Magento (now Adobe Commerce), and each suits a very different kind of business. #### Shopify: speed to market Shopify is a hosted, fully managed platform. You don't worry about servers, security patches, or uptime. That's all handled for you. For most small-to-mid sized brands, it's the fastest way to launch a polished, reliable store. - Best for: brands that want to launch fast and focus on selling, not infrastructure. - Strengths: huge app ecosystem, excellent checkout, predictable monthly pricing. - Trade-offs: transaction fees if you don't use Shopify Payments, and less control over backend logic. #### WooCommerce: flexibility on WordPress WooCommerce is an open-source plugin for WordPress. If content and SEO are central to your strategy, building commerce on top of WordPress gives you near-total control over every template and query. - Best for: content-heavy brands already invested in WordPress. - Strengths: open source, no platform fees, endless customisation. - Trade-offs: you own hosting, security, and maintenance. #### Magento / Adobe Commerce: enterprise scale Magento is built for complexity: large catalogues, multiple storefronts, B2B pricing rules, and deep ERP integrations. It's powerful, but that power comes with real engineering and hosting costs. > Pick the platform that matches where you'll be in two years, not just where you are today. #### How to decide Start with your catalogue size, your team's technical capacity, and your two-year growth plan. If you want to move fast with minimal overhead, Shopify is usually the answer. If content and full control matter most, WooCommerce. If you're operating at genuine enterprise scale with complex requirements, Magento earns its keep. Whichever route you take, migration planning matters as much as the platform itself. If you'd like a hand mapping your requirements to the right stack, our team does this every week. Get in touch. ### The Ultimate Ecommerce PPC Strategy for 2025 URL: https://askthedev.co.uk/marketing/ecommerce-ppc-strategy-2025 · Category: Marketing · Published: May 19, 2026 · 6 min read · By AskTheDev Team How to structure your Google Ads and Meta campaigns for maximum ROAS on any ecommerce store. Includes budget allocation frameworks. Paid advertising in 2025 rewards structure and clean data over clever bidding tricks. With most platforms now leaning heavily on automation, your job is to feed the algorithms the right signals and budget, then get out of the way. #### Start with a budget framework Before launching a single campaign, split your budget across three jobs: capturing existing demand, creating new demand, and retaining customers. - Demand capture (50%): branded and high-intent search, Shopping/Performance Max. - Demand generation (30%): Meta prospecting, broad interest and lookalike audiences. - Retention (20%): retargeting, dynamic product ads, and email/SMS overlap. #### Google Ads: let the data lead Performance Max works best when your product feed is immaculate and conversion tracking is accurate. Spend your effort on feed quality (titles, images, attributes) rather than micromanaging bids. #### Meta: creative is the targeting With broad targeting now the default, your creative does the segmentation. Test a steady stream of hooks, formats, and angles, and let the platform find the audience that responds. > In 2025, your creative testing cadence matters more than your audience settings. #### Measure what matters ROAS is a useful guardrail, but new-customer acquisition cost and contribution margin tell you whether you're actually growing profitably. Build your reporting around those, and review weekly. ### Ecommerce UX Trends That Actually Drive Conversions URL: https://askthedev.co.uk/design/ecommerce-ux-trends-conversions · Category: Design · Published: May 5, 2026 · 5 min read · By AskTheDev Team Beyond aesthetics: the UX patterns that are proven to boost add-to-cart rates, reduce bounce, and improve the customer journey. Good ecommerce UX isn't about chasing the latest visual trend. It's about removing friction at every step between landing and checkout. Here are the patterns we see move the needle most. #### Make the primary action obvious On every page there should be one unmistakable next step. A clear, high-contrast add-to-cart button that stays visible as the user scrolls consistently outperforms a prettier but ambiguous layout. #### Reduce decision fatigue - Surface best-sellers and clear default variants to cut analysis paralysis. - Use honest social proof: reviews, ratings, and real photography. - Keep filtering fast and forgiving on category pages. #### Streamline the checkout Every extra field costs you conversions. Offer guest checkout, support express wallets, and show shipping costs early so there are no nasty surprises on the final step. > The best UX is invisible: customers don't notice it, they just buy. #### Design for thumbs The majority of traffic is mobile, so design mobile-first. Large tap targets, sticky buy buttons, and fast-loading imagery aren't nice-to-haves. They're the difference between a sale and a bounce. ### Headless vs Traditional Commerce: When to Go Composable URL: https://askthedev.co.uk/development/headless-vs-traditional-commerce · Category: Development · Published: Apr 21, 2026 · 10 min read · By AskTheDev Team A practical comparison of headless and composable architectures versus traditional storefronts across Shopify, WooCommerce, and custom builds. When does headless make sense? "Headless" gets thrown around as though it's automatically the more advanced choice. In reality it's a trade-off: you gain flexibility and performance, and you take on complexity and cost. The question isn't whether headless is better. It's whether it's better for you. #### What headless actually means In a traditional setup, your storefront and your commerce backend are tightly coupled: themes render directly from the platform. Headless decouples them: the backend exposes APIs, and a separate frontend (often Next.js) consumes them. #### The case for headless - Performance: a custom frontend can hit speeds themes struggle to match. - Flexibility: total control over UX, routing, and integrations. - Omnichannel: one backend powering web, app, kiosk, and more. #### The cost of headless - Higher build and maintenance costs, since you own more of the stack. - Many off-the-shelf apps and themes no longer plug in directly. - You need a capable engineering team, not just a theme editor. > Go headless when a real business requirement demands it, not because it sounds impressive. #### Our rule of thumb If a fast, well-built theme meets your needs, stay traditional. You'll move quicker and spend less. Reach for headless when performance is a genuine competitive lever, when you need bespoke experiences themes can't deliver, or when you're selling across multiple channels from one backend. ### Klaviyo Flows That Generate Revenue on Autopilot URL: https://askthedev.co.uk/email/klaviyo-flows-revenue-autopilot · Category: Email · Published: Apr 7, 2026 · 7 min read · By AskTheDev Team The essential Klaviyo email automation flows every online store needs. From welcome series to win-back campaigns. Campaigns get the attention, but flows quietly do the heavy lifting. A well-built set of Klaviyo automations runs in the background and routinely drives 30%+ of email revenue without anyone touching it. These are the flows we set up first. #### 1. Welcome series Your highest-engagement moment. Introduce the brand, deliver any sign-up incentive, and guide new subscribers toward a first purchase over three to four emails. #### 2. Abandoned cart & browse The single most profitable flow for most stores. Remind shoppers what they left behind, handle common objections, and add gentle urgency. A browse-abandonment flow catches interest even earlier. #### 3. Post-purchase - Set expectations and reduce buyer's remorse. - Request a review at the right moment. - Cross-sell complementary products to lift lifetime value. #### 4. Win-back Re-engage customers who haven't bought in a while before they lapse for good. A small incentive paired with your best products is usually enough. > Set your flows up well once, and they pay you back every single day. #### Keep refining Flows aren't set-and-forget forever. Review performance quarterly, test subject lines and timing, and prune emails that aren't pulling their weight. ### Technical SEO Checklist for Ecommerce Stores URL: https://askthedev.co.uk/seo/technical-seo-checklist-ecommerce · Category: SEO · Published: Mar 24, 2026 · 9 min read · By AskTheDev Team The complete technical SEO checklist for any ecommerce platform, covering site speed, structured data, crawlability, and common pitfalls. Ecommerce sites are uniquely tricky for SEO: thousands of pages, faceted navigation, and constant catalogue changes. Technical SEO is the foundation everything else sits on. Get it right and your content and links work far harder. #### Site speed & Core Web Vitals - Compress and lazy-load images; serve modern formats like WebP. - Minimise third-party scripts that block rendering. - Aim for green Core Web Vitals on mobile, not just desktop. #### Crawlability & indexation Make sure Google can find what matters and ignore what doesn't. Manage faceted navigation carefully so filter combinations don't spawn thousands of thin, duplicate URLs. - Keep an accurate, auto-updating XML sitemap. - Use canonical tags to consolidate duplicate and variant pages. - Noindex internal search results and empty category pages. #### Structured data Product, review, and breadcrumb schema help you win rich results: prices, ratings, and availability right in the search listing. On ecommerce, that markup directly improves click-through rate. > Technical SEO rarely wins overnight, but it compounds, and competitors who skip it leave the door open. #### Common pitfalls Watch for orphaned pages with no internal links, redirect chains left over from migrations, and out-of-stock products that quietly 404. A quarterly technical audit catches these before they cost you rankings.